Gadgetopia

Sorry, I thought they were hilarious, and generally got their point across in a tone that everyone will understand. I agree with the article, though, that Hodgman carries the show in these spots.

Also, linked in the article, “If MS designed the iPod package” is not to be missed.

However, since the monitors are only shown from the backside, the use of Apples in the sketch is unexplained.

I’ve heard that SNL is a all-Mac shop.

Actually, I probably look more like the PC guy than you do; how’s that for irony?

Still, I thought the ads are funny as all get-out. Mean spirited? (a term that is way over-used, and has all but lost its meaning.) Nah. They’re just fun pokes at the big guy while Apple is trying to make a point about their product; all intentionally overstated to emphasize the point. I think it’s called hyperbole.

Mac users think PC users are as common and uncool as just another suited businessman, we get it.

That’s something that I’d strongly disagree with. There may be a select few Mac users with that attitude, but it’s far from the majority.

Now wait a minute; you’re not yanking my chain again, are you?

I think it’s pretty typical marketing. Beer companies sell beer by showing pictures of women in bikinis — this works because it hits us subconsciously, not because it has any relevance to the product. Apple is doing the same thing that they all do — selling the sizzle, not the steak. Buy a Mac, be cool. Buy a Volkswagen, be cool. It’s all the same game. And I thought the ads were pretty damn funny myself.

I thought the ads were pretty funny myself. I use a PC and a Mac and like the PC better.

Each serve their target well and ignore others well. Oh and I can’t wait for some linux programs to get end user friendly and stop crashing so I can ditch MS.

I thought the ad cheaply stereotypical - wholly unimaginative and completely uninspiring.

Moreover, once again Apple is saying “we’re not for everyone” in their lame attempt to say “we’re cooler than PC users.”

boo hoo hoo — poor babies — you’re so misunderstood and so very underprivileged, underresourced, underdeveloped …

all mega-multi-national corporations suck!

You know, there’s a lot to like about Macs these days, but these commercials really make me want to smack that insufferably smug kid.

Actually, I did gain some insight from watching them though: I think I finally understand how middle-American Republicans feel when watching media-elite Democrats.

I kind of look like the mac guy, accept my hair is shoulder length…just thought I’d throw that in…yes..I am a mac user I don’t think of PC users as “uncool” as all of my friends use PC’s so sometimes they laugh about the mac, its all harmless fun at the end of the day. Alot of the time, my friends play alot of games and the mac restricts me from doing so as most of the games are not mac compatible, these ads rarely mac a right point, but when they do, I’m sure theres a million points microsoft can make about why the pc is better than the mac

I recently saw the mac ad about rebooting? macs have to reboot as well, but the ad says they don’t. Also, alot of the mac programs are PC compatible, there is one great film editing piece of software for the mac called final cut pro, but then there is adobe audition for the PC, pretty evenly matched.

Then we come onto games….How many good games are mac compatable?? exactly.

and personally, I don’t read the wall street journal so I don’t particularly care.

My problems with the commercial: -PC guy is funnier/cooler then the mac guy. -Many of the claims are small minded: -I have had to reboot my mac. -Macs can get virus’ -PC talk to Digital Cameras fine. -PC = Windows????? PC stands for personnel computer. Heard of
Red-hot,Gentoo,Suse, and the hundreds of other linux distros? -Buying a piece of hardware makes you cool, just like the Mac guy. -Who comes off as a smug prick. -There is mountains of software for the PC and if you include linux…. -Games? -I suppose many of the elitist things in the ads have come out of my mouth from time to time, but I think it’s a poor way to sell a product. -Buy a Mac and join us in our elitism, hell I am twice the elitist because I think half the people who use mac are just hipsters and you should be power user to be called a Mac user. My computer does much more now then it did “out of the box”

Also, I love my PowerBook I’m just sad that apple won’t take down these ugly ads, that I look at everyday when I check out the apple website… To see what kind of hardware I need to buy to be “hip”… -trigger

I have never seen a mac commercial that I thought was funny, original, and/or inspiring. There is some deuche like the dodgeball guy (originally they had that jackass from jurassic park who was annoying and mini-me from Austin Powers) trying to seem all in style and hip for owning and using a mac or iMac for the elite (what is up with the “i” anyway?). I do not appreciate having the P.C. user seem like the awkward uncool next door neighbor in a suburban neighborhood compared to the jack-off I would have punched in the mouth if I saw him walking down the street. I have used P.C.s my entire life, I grew up on DOS and Windows 95/98 and to this day use a home built AMD powered nVidia SLI P.C. for everything mac users say they can do and a hell of alot more.

From what I have seen and read about the intel mac is nothing impressive to buy at a hefty price tag when you can build the desktop system for so much cheaper. Having a computer that can boot with windows, linux, and mac os x just seems like over kill since you can do windows and linux on the pc and whatever software is already out on the mac is most like windows compatiable. Plus to top it all of the July 2006 issue of Maximum PC did a speed test of OS X against Windows XP on an intel mac and the results showed that windows was faster.

Steve Jobs and the rest of apple’s marketing department need to get their head out of their asses and realize that they are an archiac computer company that only owns 2%-4% of the computer market, one of the reasons why they moved towards intel. Apple is nothing more than an iPod company and needs to rethink about what they are selling if they truely want to be a respected computer company. Plus it would not hurt if they stopped the pop culture advertising.

I’m a user of both Macs and PCs. I use a Mac at work and a PC at home, and to be perfectly honest, the Macs I’ve used at work have given me more trouble than the PCs at home.

What I really don’t like about the Mac ads are that they’re just kind of insulting, and that they seem to sell to people who already own Macs. I don’t know about you, but I’m not motivated to buy from a company that’s insinuating that I’m a big nerd simply because I own a PC. And before these ads, I was thinking of a Mac desktop laptop to backup my PC laptop.

I’m even less motivated when the commercials from said company have some information that’s just plain misleading. Macs DO need to be rebooted, they DO have hardware issues, and no, PCs can do more than spreadsheets. My last PC desktop didn’t come in several different boxes, and you should update the software on any computer as soon as you get it.

There’s a new line of ads that I think Dell or HP is running for their laptops. Now, they’re using celebrity endorsements, but during the course of the ads, they list out what the person does with the computer, and WITHOUT taking shots at anyone.

but I’m not motivated to buy from a company that’s insinuating that I’m a big nerd simply because I own a PC. And before these ads, I was thinking of a Mac desktop laptop to backup my PC laptop.

And that’s just it. Apple’s entire marketing push is centered around the “PC users are idiots” theme. If you want me to switch to your product, insulting me is not a good way to start.

Enjoy your single digit market share, Steve.

I think the one that pisses me off the most is the “macs are better for entertainment” bullshit ad that completely ignores the fact that the PC is the best gaming platform on the planet, and the mac completely sucks in that regard and offers nothing that the PC can’t equil or better.

Macs suck

I used to be open to the possibility of owning a Mac, but after seeing how having one turns people into some of the most irritating and snobby little twits this world has ever known, I wouldn’t buy a Mac purely on principle. I’m tired of the ads, I’m tired of the smug arrogance. Seriously, Apple-philes are just plain obnoxious and will suck up to any piece of ergonomic crapware that catches their shallow and limited attention spans. End of story.

I used to be a Mac guy. I’ve bounced back and forth at different stages in my life over the years. I still have a couple of Macs in storage. I definitely look more like the Mac guy, but I prefer my Win2K box any day. I’m an artist and musician, I do 3d, 2d, design, animation, programming and more. I do it all just fine on my ‘pc’. Proprietary hardware sucks. I’m so done with Apple it’s not even funny. As for their adverts, I just laugh and turn the channel. I won’t even watch ‘em, I refuse to waste a single brain cycle watching Apple ads. But then again, I pretty much dislike commercials altogether. The last thing I want or need is to be sold crap that I don’t want or need.

BTW - I don’t own an ipod and I’ve never even been to itunes - and I don’t ever plan to.

The only thing I ever liked about Apple was playing Oregon Trail… That’s just about it. Good for nothing else.

PC > mac

It’s funny reading these… I haven’t seen 1 complaint about Macs that isn’t a myth. A computational test (a simple test that counts exactly how fast the processor works), on the exact same computer (they used boot camp), showed that OS X works 20-25% faster than Windows. This applies to all applications (games included).

Apple uses four button mice, with a scroll ball.

Macs get virii? Not bloody likely. The only ever successful virus on a Mac was an installer with the password request disabled. You know what? It was fixed in a day.

Apple makes the most powerful desktop computer on the planet. Pretty straight forward.

Said computer is 30% cheaper than building you’re own (if it were possible… Heh.).

Those commercials are hilarious…

P.S. What would you Halo fanboys have done if Bungie had finished Halo for Mac before Microsoft bought them out? (That’s right, Halo Mac was in beta when Microsoft bought Bungie!)

Joe: I?ve heard that SNL is a all-Mac shop.”

Is that supposed to mean Mac’s are better than PCs? Last time I checked, SNL is a terrible show. I believe they used PCs when it was actually a good show.

And anyone who thinks that would make PCs better is just as oblivious as Joe.

“Apple makes the most powerful desktop computer on the planet.”

i think i heard this statement about three years ago. yeah, how did that go again?

“OS X works 20-25% faster than Windows. “

too bad you cant get any software for that.