Nielsen will include DVR use in ratings: Tivo gets mad props from Nielsen. Starting next week, the company that measures what people watch on television will also follow what they record on DVRs to watch later. […] with the help of a code embedded in a…
NBC and Time Warner ‘Start Over’ with joint venture: This is a small step down the road to putting Tivo out of business. Dubbed “Start Over,” the new service will allow Time Warner customers to rewind and watch a show that is already in progress on NBC as well…
TiVo to encourage viewers to watch commercials: Tivo is trying to play nice with the TV networks by throwing their advertisers a bone. [Tivo] has announced plans to insert symbols that identify advertisers during commercial breaks, making them more visible even when a customer is fast forwarding through them.