Gadgetopia

Air travelers stripped bare with X-ray machine: Electronic strip search, coming to an airport near you.

Security workers using the machines can see through clothes and peer at whatever may be hidden in undergarments, shirts or pants. The images also paint a revealing picture of a person’s nude body.

And here’s a little lesson in marketing: when you’re pushing a product that is inherently invasive, and some would say degrading, do not call your company “Rapiscan.”

Seriously — that’s what the company that makes this system is called. It shares the first five letters of its name with “rapist.” I’m not a marketing guru, but it strikes that that’s a pretty stupid name for this company.