Content Management Processes vs. Systems

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Content Manangement Without A System: Here’s a phenomenal essay that is so, so true. CMSs are not the pancea to your problems. Content management consultants should concentrate more on processes than systems. Wrap the latter around the former, not vice-versa.

Regardless of the technology you use to enable your content management, it’s important to have some kind of publishing process in place. Distributed authorship, for example, might provide a level of control to your stakeholder that they demand, but it that alone doesn’t the guarantee quality, frequently updated and informative content your visitors are looking for.

We’ve touched on these points before: look here, here, and here.

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Content management is not a panacea, but it is surely part of the cure. Combining the right software with the right employees is the key to maximizing the user experience.

Content Management Critic | January 9, 2005 11:07 PM

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