Offline Brands Turning to “Advergaming”: You know all those little Flash-based games we play that advertise something or other? Like, the Orbitz ad games, for instance? They have a name: advergaming.
Already, offline brands including Jack Daniels, Quaker Mills and Nabisco have all experimented with online, brand-integrated games, and several more advertisers are preparing to do the same in the near future — including Paramount Pictures and Nike.
There are companies that specialize in making these little timewasters. There’s even a book on it. Go figure.
NOTE: The links in this entry and the comments to this entry DO NOT work. This was posted 18 months ago. We have NO IDEA what happened to the links since then or where to find the games now. Stop emailing us. I think I'm addicted to those…