Gadgetopia

"Lift 800lbs and bake a tuna casserole?"

Sounds like a girlfriend I had once.

This is a piece of marketing material for 'I, Robot', a movie coming out in the summer based on Isaac Asimov's book of the same name.

There was a preview for this film before LOTR: Return of the King. If you are someone who reads this site, you really REALLY need to go see Return of the King

At any rate, if a machine that could perform complex household tasks truly existed, I would certainly have it cook something better than a tuna casserole.

The real question is.... can it love ?

Hello, I'm a 17 year old and I was just wondering if this NS-5 is real because it sounds sort of fishy to me, but I just keep on getting opinions that its going to be a movie or that its just a teaser or something like that. Away the whole thing just got me interested since I saw it on Return of the King previews. If anyone knows this Dr. Peter Bogerts email I would like to get that ok. thanks! Jonathan

Yes, Jonathan, the website is just a promo for the movie that's coming out next Summer. I pulled a dusty copy of "I, Robot" off the shelves this weekend & re-read it, and much of the NS-5 promotional material on the website can be found somewhere in Asimov's book; positronic brains, The 3 Laws, etc... Dr. Bogert is one of the characters in the book.

What Asimov wrote in "I, Robot" is pretty amazing, considering that he wrote it 60 years ago. Should be an interesting movie!

cool well thanks for answering me so quickly I was kind of hoping it was real, because I thought it would be awesome. I just kept wondering when I went to that site what I was going to do with mine(just joking) really I was actually wondering how much they were going to charge for one. I'm sort of mad now because I thought it was real and my friend that I was looking at it with kept telling me its going to be a movie. Oh well take it easy thanks! Jonathan Smith

Why does it say on the site that the NS-5 will not be available until July, but we can sign up and be notified when the pre-order window is available?

It says that it will be available in July because that's when the movie comes out =). This is a very nice marketing ploy for the movie...I remember them doing something really similar for the Blair Witch Project. You know, making it sound real and such. I have to admit, I was looking at the website going, wow, I feel like I am in the future or something...this is amazing... Well, I was right! I would have had to have been in the future! It's not real! They got me... Oh well.

Reading this thread, the fact that we're sitting here talking about it like this is ample testament to the effectiveness of the marketing campaign. I'd say the ad agency won this round handily.

I'm so excited about the upcoming film, 'I Robot Now'. 'I Robot' (By Issac Asimov who also wrote the book that Disney's 'Bicentenial Man' was based on) is one of my favorite sci-fi books. When I saw the preveiw for it before LOTR part 3 i thought it was a real robot. The website is brilliantly set up like a sales advertisement for the NS-5. I love it. I'm absolutely giddy with excitement!!!

The only think I know about the cast of the film is that Will Smith has a lead role.

I saw the ad in the LOTR previews like everyone else, and it intrigued me. I had heard about the movie with Will Smith called I Robot Now, and figured that it was just a promo for that. Though the idea still does sound cool. I went to that site also, and it does look real, I wonder how far off are we from these things, and like the other teenager, how much would they cost.

I saw the ad in the LOTR previews like everyone else, and it intrigued me. I had heard about the movie with Will Smith called I Robot Now, and figured that it was just a promo for that. Though the idea still does sound cool. I went to that site also, and it does look real, I wonder how far off are we from these things, and like the other teenager, how much would they cost.

what the hell!? i wanted one until i just figured out its not real. i was curious, and got suspicious when there was no price, and with knowledge of attempting to program robots, walking the dog would be slightly hard to program...because of hazards like cars, other dogs, etc. this suks, i wanted one too..once i turn 28, i get 2mil too, which means by any means i could get one. blah!

im disappointed, genius marketing for the movie though, i still think theres a possibility of it being real, thats how good it is. maybe im not thinking it, but just hoping it.

I haven't read any Asimov, so I admit though I knew there was NO way the robot could be real when I saw the ad before LotR 3, I nontheless today decided to check out the site. And I've got to say I was fooled for a moment. Good thing I foudn this site and learned it was for a movie! Now everythign makes sense, and it wuld explan why it was shown in the 'previews' portion of the movie. The ad contradicted everything I know about the current state of robotics. For example, only in the last few weeks has Sony gotten humanoid robotics to the point where a robot can 'run'. And the stuff they're talking about in that ad? We are way way far away from that. Still, great site, well done - looks very believable. Good use of Flash and whitespace to emulate the current societal vision of future minimalism.

Of course, just having gone back to the site, I should've gone earlier to the 'Innovators' section, where I would have realized those 'doctors' work for companies that don't exist.

I was fooled for a bit. Great marketing! Good Stuff. Hope the movie is as good as the hype.

WOW! I was really sucked into the whole fantasy when I first went on the I Robot website! I was skeptical, but I signed up and even started to try and find the company that produced the robots to look into investing in it, which is when I found this site and learned that 28 years on this planet doesn't disqualify me from being a sucker. MEGA BRAVO to the marketing team on this one. Excellent website and the teaser trailer had me searching for about 30 minutes for the website since I couldn't remember the name. I'm somewhat disappointed, but I'm hopeful for an excellent movie and it's about time a new science fiction flick shows such promise.

WOW! I was really sucked into the whole fantasy when I first went on the I Robot website! I'm studying electrical engineering and really want to be at the forefront of this kind of technology. Mostly, the story was believable to me because the Segway transport device is an engineering marvel that I had never heard of until it was ready for sale. I was skeptical (particularly with the "positronic brain"), but I signed up and even started to try and do research on the company, which is when I found this site and learned that 28 years on this planet doesn't disqualify me from being a sucker. MEGA BRAVO to the marketing team on this one. Excellent website and the teaser trailer had me searching for about 30 minutes for the website since I couldn't remember the name. I'm somewhat disappointed, but I'm hopeful for an excellent movie and it's about time a new science fiction flick shows such promise.

how much is the damn thang? peace out

This message is for anyone who thought that the robot might be real...

Are you for real?!!!?! Come back to reality - the fantasy world you are living in makes it difficult for people to interact with you and that is why you are so lonely. Work on your personality and spend less time alone inside your head - it isn't good for you and has made you a complete moron. Happy New Year!

I'd say Asimov's "I robot" is well above AI. The very first page of the book introduces the three laws of roboics which play the book's creed from there on...

What's so good about I Robot is the approach on robotics... Asimov doesn't bother to tell how or why they work, except by a few certain mentions of some important parts' tasks... But the main idea is how the laws enter in conflict with the world surrounding the robots.. The tasks they've been given and how some times the three laws aren't quite enough to keep men safe. And obviously a very important part is the psychology of the robots themselves, how they reach conclusions and come up with theories about their own existance or their relationship with mankind.

The very last chapters feature a thrilling story on the incursion of robots in society, undercover of course, and how they take control not only not disobeying the 3 laws, but seeking their fulfilling.

I robot isn't a series itself, but a very shocking episode of what awaits mankind on the path of deciding how far to go into robotics, especifically artificial intelligence.

However, other of Asimov's books, the robots of dawn is a very complete series that will, just as I robot, keep you on the very edge of your seat. Asimov wrote several other stories about robots, about the Sci-Fi genre and about the craft of writing Sci-Fi itself. Always, proving very advanced to his era and foreseeing quite successully how much there is to robotics and ai that many even today don't even think about.