China's New EVD
Nov 18

China's New EVD

China to promote own alternative to DVDs: Well, at least they’re not disposable.

Looking to compete on its own terms in the lucrative entertainment industry, China announced a government-funded project Tuesday to promote an alternative to DVDs and “attack the market share” of the increasingly global video format.

The rollout of the long-planned project - known as EVD, or enhanced versatile disk - was timed to coincide with the beginning of what China calls the “golden sales” period. It is known elsewhere as the Christmas shopping season.

by Deane   November 18, 2003 10:36 AM   |
  tags: 
DVD, EVD

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