Jan 6

Apple Slaps Rumor Site With Lawsuit

Rumor site AppleInsider got hit with a lawsuit Wednesday, in the wake of two articles leaking information on what is to be released in the Macworld Expo next week.

The suit, filed Tuesday in the Superior Court of Santa Clara County, Calif., aims to identify who is leaking the information and to get an injunction preventing further release of trade secrets. However, in filing the suit, Apple identifies specific articles that contain trade secrets, indicating that at least parts of those reports are on the mark.

Two ways to look at this, I guess; one, that the rumors reported on AI are dead on, and Apple is wanting to keep its secrets secret. Or two, (thanks to a Gadgetopia reader/poster) is that the rumors are not true, but Apple is trying to keep the rumors from raising the public’s expectations for upcoming releases, which ends up hurting Apple’s stock prices.

Me? I think that Apple has some hot stuff planned for the Expo, and the headless iMac is part of it. Why else would they announce a newer/faster/no-more-expensive Xserve the week before?

I sure wouldn’t want to be the guy at Apple leaking this stuff. And maybe I’ll think a little harder about posting the next Apple rumor I hear about.

from ThinkSecret, CNet, and Mike.

by Dave   January 6, 2005 12:51 AM   |

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